Too Faced – India Campaign

A reimagining of Too Faced’s signature bridal fantasy through an Indian lens, balancing dreamlike excess with contemporary bridal codes.

Set within the brand’s pink universe, the campaign translates its playful maximalism into a culturally grounded aesthetic, introducing the world of Too Faced to India for the first time. The narrative moves between fantasy and transformation, where beauty becomes the final shift into bridal presence. The campaign achieved strong cultural and commercial resonance, reaching 28.5M Instagram views and $7.54M EMV.

Creative Direction Philip Neufeldt, Director Souraj Bhattacharya, Photography Taras Taraporvala