DR.JART+

A constructed laboratory world where skincare is reimagined through a futuristic system of testing, transformation, and display.

The campaign was designed to reinforce the brand’s Korean origin within the EMEA market, translating Dr.Jart+’s clinical innovation and cultural identity into a more immersive, visually coded universe.

Set in a CGI environment, the visual language blends clinical precision with stylised, game-like world-building. Products exist as both object and system, integrated into animated sequences that emphasize performance, innovation, and formulation.

Creative Direction Philip Neufeldt, Photography NDA (Edwin and Melvyn Bonnaffé), 3D 11h16