Daily Rituals - 360 Skincare campaign
The objective of this campaign was to reignite the growth on skincare in a post-Covid world where makeup and fragrance are growing at a faster rate. This campaign is based around providing solutions to 4 popular skin concerns, suggesting products and gestures/rituals that can be used to target them. The concerns : 1.Fine Lines 2.Dark circles 3.Blemishes 4.Irritations
Creative Direction Philip Neufeldt, Art Director Ju Hoang, Director & DOP Daisy Bryant, Photographer Jen Salt
The assets for this 360 Campaign included 4 solo videos, 1 Hero, 1 Teaser all in 1:1, 16:9, 9:16. Content page banners, Email Banner & Newsletter, Social assets for paid & organic, instore Lightboxes, counter displays, head of gondolas and many more.
Exemple of the 16:9 video focusing on skin irritations.