Smashbox India

Created for the Indian market, this campaign for Smashbox's Always On Foundation leveraged the brand's iconic studio heritage to demonstrate the product's performance, durability, and camera-ready finish. Featuring brand ambassador Sobhita Dhulipala, the campaign was developed as a versatile creative platform for both evergreen and Diwali-specific communications.

The storytelling was informed by Sobhita's own interests and lifestyle—from reading and fitness to the elegance of traditional styling during Diwali celebrations—allowing the campaign to feel both authentic and culturally resonant. By combining product efficacy with a nuanced understanding of the local audience, the work strengthened the brand's relevance during a key seasonal period.

Creative direction by Philip Neufeldt, Director Souraj Bhattacharyya, Photographer Taras Taraporvala, Production Inega.