Uncover your look. 

Created for the EMEA region, this campaign captured a collective desire to reconnect, celebrate, and embrace life's possibilities. The creative concept centered on a moment of transformation—from the familiarity of home to the energy and spontaneity of the outside world. We visualized this shift through a series of characters rushing from their everyday routines into an elevator, emerging transformed and ready to experience life to the fullest.

The campaign celebrated the joy of self-expression, human connection, and new beginnings, translating these emotions into a dynamic visual narrative that resonated across markets.

This initiative also marked the beauty industry's first fully integrated 360° multi-brand makeup campaign, bringing together multiple brands under a single creative platform across digital, social, retail, PR, and experiential touchpoints.

Creative Direction Philip Neufeldt, photography Baard Lunde, director Peter Ehrenberger, DOP Igor Smitka, Styling Alexandra Conti et Julie Cristobal, Casting La Productrice, production Hitchhiker Productions, makeup Baltasar Gonzales Pinel & Tom Sapin, hair Nikola Tichy