Clinique HiFi Mascara campaign

A sound-driven universe where mascara becomes an amplifier, transforming lash volume into a visual and sonic statement. Built around music, movement and the language of studio sound equipment, the campaign brings Clinique’s High Impact High-Fi franchise to life through bold product imagery, graphic compositions and confident beauty portraits. Balancing high-performance impact with Clinique’s ophthalmologist-tested reassurance, every swipe turns the volume all the way up. Assets have been used accros the entire EMEA region, online and in store.

Creative Direction: Philip Neufeldt / Director: Garen Barsegian / Photographer: Marianne D.Cavalier