UNLOCK THE MAGIC
ELC x Zalando, Gifting campaign 2022/2023
Built on the insight that great gifting starts with truly understanding the recipient, this holiday campaign reimagined gift shopping as a magical journey of discovery. Guided by Missy and her team of gifting elves, consumers were invited into an enchanting festive world where every detail was designed to help uncover the perfect present.
The result was a standout seasonal campaign that delivered a +60% uplift in sales versus the previous year and earned the ZMS Award for Best Seasonal Campaign.
Creative direction Philip Neufeldt, in partnership with ZMS Marketing services.
Director Emma Westenberg - Photography Lois Cohen
Assets : 5 different films, in 1:1, 16:9, 9:16 formats and in 6”, 10”, 15” cut downs as well as a 1’10” hero film and 20 photos (beauty visuals + still lifes).
1’10” hero film. Director : Emma Westenberg / DOP : Daan Bukman / Set Design : Studio IOIA / Production: Halal Amsterdam
Still assets of the campaign used on all Zalando channels (website, banners, landing page, social media…) Photography by Lois Cohen
10” - 1:1 cut down. Director : Emma Westenberg / DOP : Daan Bukman / Set Design : Studio IOIA / Production: Halal Amsterdam
Screen recording of the Zalando landing page featuring the campaign Film + Still assets.