ELC x Zalando – Women’s Day Campaign

Creative direction for Zalando’s Women’s Day campaign, bringing together multiple Estée Lauder Companies brands into a unified visual system.

In collaboration with mixed media artist Ania Augustynowicz (augustynkaa), the campaign builds a collage-based world where ELC products are reinterpreted through cut-out elements composed into rhythmic, animated compositions. The visuals combine product and imagery into layered sequences that move with a precise visual cadence, shifting between detail and abstraction. The campaign was developed in two phases, including three motion pieces adapted across 1:1, 16:9, and 9:16 formats, alongside a series of ten still images.