BUCHERER

To mark the opening of Bucherer's Paris flagship—the largest multi-brand luxury watch destination in Europe—Philip was commissioned to art direct the launch exhibition. The challenge was to create a unifying creative concept that could resonate across multiple prestigious watch brands while maintaining a distinct point of view.

The solution drew on the shared principles of architecture and watchmaking: precision, structure, and craftsmanship. Inspired by the early sketches of Frank Lloyd Wright, Philip distilled architectural forms to their most essential lines, creating a visual language that was both modern and timeless.

The concept extended across every touchpoint, from exhibition graphics, window displays, invitations, and catalogue design to a series of Mondrian-inspired display structures. Collaborating with still-life photographer Christophe Bouquet, Philip created a cohesive visual experience that celebrated the artistry of contemporary watchmaking.